

Creator
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Founder
EXECUTIVE PRODUCER
Alexander Bari Di Rocco is a visionary entrepreneur who changed the restaurant industry in the 1980s with the opening of I LOVE SUSHI in Malibu, California. With this haven for A-List celebrities, he is credited with creating the standard for chic restaurant experiences of loud eclectic-infused music, earning his venue the nickname ‘Rock N Roll Sushi.’



Mr. Di Rocco was instrumental in developing an aesthetic that re-defined the standard for restaurants globally.
For his next act, he went on to develop the SoCal chain of Swanky Franky, based upon the California Beach lifestyle, “Swanky Franky” was a cartoon character surfer. This regional chain was a quick serve concept with quality high-end ingredients and a chill SoCal vibe, with the slogan
‘The Best Dressed Cruisine’ because patrons could enjoy a high quality culinary experience with near fast food speed.
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Having since been involved with various Napa Valley vineyards, Mr. Di Rocco, has built AWINECO from a vision to a reality. With his leadership he has built a team from a wide range of strategically significant connections with executives across relevant industries: Restaurants, Banking, Corporate Development, Visual Arts, Film and Media, Philanthropies, Marketing, Branding, and Communications.


Alexander's Malibu mainstay was colloquially named Rock N Roll Sushi by regulars like Rod.



Alexander’s forte is forming alliances with highly talented people and bringing them together into organizations which generate global success. Alexander is in a unique position to change the wine industry as creatively as he altered the restaurant industry. It all starts with his vision for Pairing Wine With Charities.

PRESIDENT
Mark Mawrence, President of AWINECO, has worked extensively as an executive corporate consultant throughout the United States, Europe and Asia. Having been immersed in wine culture since spending years of his childhood among the vineyards of Italy, Mark is connected both figuratively and literally to the viticultural craft.
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Professionally, Mark brings expertise in the arenas of corporate strategy, branding, marketing and communications. He has established successful sales and marketing organizations in a wide range of businesses, innovated new models for corporate practices, advised corporations and governments, raised funds for various charitable causes, and founded numerous non-profit organizations. Mark has initiated groundbreaking work in social responsibility, environmental policy and education throughout the world.

Mr. Mawrence has successfully worked with CEO’s of Fortune 500 companies, international and domestic government leaders, political candidates and industry leaders in science, banking, marketing, strategy and branding. As an executive with DMG Global, Mr. Mawrence has played a prominent role in the development of a strategic model proven to build winning campaigns. His model has helped bring products to market in an environment of change to both develop and position brand and formulate focused competitive strategies.

Mark vividly recalls the moment his passion for wine was born:
"I was 7 years old, having just moved to Italy and we resided in a villa surrounded on three sides by Vineyards. One day I saw an old wooden cart with a huge barrel in it, pulled by one horse, and inside were two Italian women stomping on the grapes being thrown into the barrel by workers in the field. I asked to come over, and they smiled and said "Si, Venire! " (Yes, Come!) I rolled up my pant cuffs, kicked off my shoes and joined them stomping the grapes. For the next two weeks my mother endured my purple legs and feet, but it began a lifelong love, admiration and interest in every aspect of winemaking...I was in love with it."
Photo: 8mm footage of Mark at harvest in Taranto Italy

THE TEAM

Lawrence Marks
Executive Vice President
Larry joins AWINECO as Executive Vice President, bringing a passionate viticultural knowledge base with insightful perspectives that leverage his vast experience as a notable trial lawyer in the Los Angeles area. He has represented both sides of many different areas of law and while he continues with his legal career by day…he’s on the town by night conducting tastings with world class SoCal restauranteurs and sommeliers. As a San Fernando Valley native, the wine country is never too far from his Redondo Beach home allowing for regular pilgrimages to California’s finest AVAs for AWINECO due diligence.

Jeff Onysko
Head Winemaker
Jeff Onysko is our agricultural expert and is the resident Winemaker at Napa Wine Company. A true artisan and seasoned master of the craft, having apprenticed under the legendary KRISTI KOFORD, he has co-created industry-defining wines such a GHOST BLOCK and OAKVILLE, and is creating several varietals for the AWINECO family of brands. Every day Jeff applies his artistic passion for the craft and has recently expanded his executive leadership to vineyard management. No vine jokes here, Jeff is literally vertically integrated and personifies the Art of Wine from propagation to the fine luxury wines in the glass. Jeff has studied wine making globally, completing a semester in Spain at University of Valladolid as he earned his Wine and Viticulture degree from Cal Poly San Luis Obispo.

Robert Rastocky
Head of GTM Operations
Robert Rastocky is our MacGuyver, bringing his GTM and sales expertise from technology sales and financial markets to manage company logistics. Whether it be sales and distribution or raising venture capital and negotiating with bankers, he's on it. Robert is fluent in many languages of viticultural business and his acute understanding of demographics enables us to perfectly match our varietals and price points to our ideal market for each brand. First visiting Napa Valley at age 14, he could not legally drink, but he developed a focus for the craft, having since visited most West Coast AVAs, his palate is well developed. Robert's appreciation for the world's best wines was instrumental in the development of both PUPPY LOVE and COMPASSION, fully dedicated to the lengthy crafting and refinement of their exquisite attributes with Founder Alexander Di Rocco and our Winemaker Jeff Onysko.

Matt Rastocky
East Coast GTM Strategist
Matt joined the AWINECO board as an Angel Investor, spearheading rapid rollout of both brands and bringing a hands-on approach to national wine festivals. A native and resident of New York City Metro, Matt brings critical expertise in areas such as manufacturing, logistics and transportation. He is an executive by day developing large scale high-rise and mid-rise construction projects in Manhattan, Westchester, and Northern New Jersey. By night Matt can be found confidently challenging his palette for fine luxury wines and premium cigars. Notably, as a life-long supporter for Animal Welfare causes, he embraces our mission for Pairing Wines With Charities, particularly with PUPPY LOVE philanthropic beneficiaries.

David morey
Head of Strategy
David Morey is the Chairman and CEO of DMG Global and Vice Chairman of CORE STRATEGY, a leading strategic consultant and a top selling author. As an advisor to countless global Presidential campaigns, Nobel Peace Prize winners and many publicly traded companies. He has helped launch many successful start-up companies and ventures. For many years, Mr. Morey served as Adjunct Professor of International Affairs at Columbia University and the University of Pennsylvania. Learn more about The Magic of Morey.

Pat Perez
Pro Athlete Ambassador
​Pat helps AWINECO achieve our mandate for Pairing Wines With Charities as our special ambassador to the world of professional athletes who also share a passion for giving back. With a storied career in both the PGA and LIV Golf Tours, Pat knows the competitive drive and determination it takes to achieve the pinnacle of performance. When off the course, Pat curates his own cellar of luxury wines and instantly recognized AWINECO’s wines as top quality with a cause. We are humbled to have a Pro who has a following of fans, become a fan of our wines with a cause for the greater good. Given Pat's very busy schedule with Fox Sports Network providing coverage of the LIV Golf Tour, AWINECO greatly appreciates his dedication to our cause.

Sean Stephens
Senior Strategy Advisor
Sean Stephens is our senior advisor with extensive experience in financial services, specializing in technology and business development. Sean has led start-ups and multi-national corporations to success by effectively leveraging his expertise in negotiating complex sales and as a driving force for growth and future focused business planning. A lifelong connoisseur of fine wines, Sean curates an extensive cellar of viticultural excellence. He focuses his collection on winemakers committed to authenticity, sustainability and a respect for tradition. When not working, this California native enjoys world class fishing, his greatest personal passion after wine, in the Columbia River headwaters of central Idaho.

MAria erofeeva
Senior Graphic & Fine Artist
Maria Erofeeva is a leading graphic designer and notable fine artist in the American Southwest. When it comes to graphic design, the 'Magic of Maria' is limitless and she is consistently raising the standard for flawless inspiration. A talented mixed media artist of contemporary pop style art, she was inspired to paint at an early age by her fine artist grandfather. Her passion for art has spanned nearly 3 decades and includes formal training in environmental design, fine art & art history with an MFA from Dubna University. Maria has visited many wine regions of Europe and America and she is a master of personifying her appreciation for luxury wines and pop style art into wine label designs.
Ari Leopold
Marketing & Design Technologist
Ari Leopold is our in-house digital design advisor, with extensive experience in translating artistic visions into tangible media. As a musical composer and a regular in the recording studio, Ari has honed his ability to listen to fellow collaborators and open receptivity to artistic and market trends. If you can articulate it, Ari can transform your imaginative concept in to a tangible reality, from musical to digital and visual media, consider it a finished masterpiece.

Virginia Warner
Philanthropy Advisor
Virginia Warner, daughter of US Senator John Warner, understands the importance and inspiration of philanthropy. She has a relentless sense of civic duty since a young age and has been involved in numerous charitable activities through her Virginia S. Warner Foundation. With COMPASSION as an important benchmark for her work, combined with her extensive knowledge and expertise in philanthropy she will play a key role in our organization.

NAPA WINE COMPANY
Art of Wine Partner
Located on Oakville Cross Road among the peers of Opus One, Cade, Far Niente, and Plumpjack. Rooted in tradition as the 9th oldest bonded winery in California, Napa Wine Company has become recognized as an incubator for fine wine brands. Known for their estate grown and bottled family wines: Ghost Block, Oakville Winery & Elizabeth Rose. Many of the wines made at Napa Wine Company have garnered critical acclaim in respected publications such as Wine Spectator and Wine Advocate. The team of Napa Wine Company and AWINECO collaborated to produce our 100% Cabernet Estate Reserve COMPASSION and our Puppy Love 100% Chardonnay. Napa Wine Company is a Certified California Sustainable Vineyard and Winery.

coco
PUPPY LOVE Ambassador
Coco was born to bring smiles, love and inspire. Our founder Alexander's mother Doris was the inspiration for the creation of the Divines Foundation. Prior to her untimely passing on Mother's Day in 2020, her muse and loving pet was Coco. We are proud to have the positive energy and blessings of Doris live on through Coco. Our very own Puppy Love Ambassador has never missed a wine tasting!
